There’s an adage in business about the innovator’s dilemma, where an incumbent in a vertical has trouble to establish new footing in innovation. In the chip industry, never has this been more true than Doritos two flagship chips: Cooler Ranch and Nacho Cheese. I’d argue, with evidence of countless empty Continue Reading
Chip Comparisons
Cheetos Puffs versus Cheetos Crunchy
Cheetos Puffs potato chips have a wonderful, albeit light, cheesy crunch whose ultimate selling point is consistency through each and every single bite. Which, is ultimately its downfall and what makes the Puff more preferred by those with an unrefined cheesy palates and/or adolescent in spirit. Those with refined palates Continue Reading
Juanita’s vs La Cocina de Josefina Tortilla Chips Review
Probably the question we get asked the most since starting The Chip Review: “Juanita’s or Josefina? Which is the best tortilla chip?” Below you’ll get our honest take. When I worked for [large all natural grocery store chain that is now owned by an even bigger company], Juanita’s was just Continue Reading