There’s an adage in business about the innovator’s dilemma, where an incumbent in a vertical has trouble to establish new footing in innovation. In the chip industry, never has this been more true than Doritos two flagship chips: Cooler Ranch and Nacho Cheese. I’d argue, with evidence of countless empty Continue Reading
Rob Toledo
REVIEW: Nooney’s Smackers Chips
Chip scorecard (all scores out of 10): Flavor accuracy: ?? Flavor quality: 10 Aftertaste: 7 Bag quality: 6 Overall: 8.1 FCC/FDA/NSA/CIA Disclosure: The Chip Review was provided this bag of chips for review. We appreciate Nooney’s providing us with a sample. As many know, one of the main symptoms of COVID is a loss Continue Reading
REVIEW: Simple Truth Sweet Potato Chips
Chip scorecard (all scores out of 10): Flavor accuracy: 10 Flavor quality: -999,999,999 Aftertaste: 0 Bag quality: 0 (I would have maybe given a point or two here if the bag couldn’t be opened at all) Overall: “The Year 2020 in a bag of chips” – quantify that however you want. Full disclosure: I think Continue Reading
Review: Full of Chips Original Kettle Potato Chips
Chip scorecard (all scores out of 10): Flavor accuracy: 7 Flavor quality: 7 Aftertaste: 6 Bag quality: ∞ (infinity) Overall: Hard to say how to work ∞ into the equation here Stop for a second and ask yourself, “What are some of the biggest problems we face as humans?” Global warming? Growing wealth inequality? Religious Continue Reading
Review: Zapp’s Voodoo Flavored Kettle Potato Chips
Chip scorecard (all scores out of 10): Flavor accuracy: ??? (What is voodoo supposed to taste like???) Flavor quality: 7 Aftertaste: 4 Bag quality: 10 Overall: 6.5 I’m not sure what the FTC’s standards are on mentioning at the top of a blog post that a bag of chips was paid for by a Continue Reading
Review: An Anonymous Bag of Tortilla Chips I Bought at a Corner Store
Chip scorecard (all scores out of 10): Flavor accuracy: ??? Flavor quality: 8 Aftertaste: 7 Bag quality: Either 0 or 10, hard to say Overall: Does anything matter? As this chip review site is nothing more than a post modern art project putting front and center the mind, my mind, of a chip-obsessed Continue Reading
Review: Trader Joe’s White Truffle Potato Chip
Chip scorecard (all scores out of 10): Flavor accuracy: 8 Flavor quality: 8 Aftertaste: 5 Bag quality: -1,000,000,000,000,000,000,000 Overall: ??? (not sure how to average the high quality flavors with such terrible bag design) Was I excited to try these? You *BUTTER* believe it (that’s a popcorn joke btw, because I love popcorn, and truffle Continue Reading
Chipwrecked Review in Pismo Beach – Or Proof That Heaven is a Place on Earth
Can an artisan potato chip restaurant thrive in a world designed around big chip? Just maybe… In 1993, Def Leppard, who I did not know is from Britain (I could have sworn they were from the deep south or something), released a single called ‘Heaven Is.’ Now I haven’t actually Continue Reading
Review: Doritos BLAZE
Who needs an accurate flavor description when you can just call them “BLAZE”? Chip scorecard (all scores out of 10): Flavor accuracy: ??? Flavor quality: 6 Aftertaste: 4 Bag quality: 7 Overall: 5 Doritos, one of the few brands who never shies away from X-TREME branding, has released BLAZE flavor tortilla chips. You know when Continue Reading
Cheetos Puffs versus Cheetos Crunchy
Cheetos Puffs potato chips have a wonderful, albeit light, cheesy crunch whose ultimate selling point is consistency through each and every single bite. Which, is ultimately its downfall and what makes the Puff more preferred by those with an unrefined cheesy palates and/or adolescent in spirit. Those with refined palates Continue Reading